We’re all used to watching insane trends go viral overnight on TikTok and every other social media platform, be it for good or bad. One of the these trends is called the Rainbow Kiss trend, and it’s taken the platform by storm. If that name seems a bit strange to you, don’t worry. The term has left a lot of users on the platform shocked and puzzled, and for good reason. But what is it that drives the listeners crazy to gain so much attention? Let’s take a closer look at the phenomenon that has everyone talking and dissect the meaning, origins, and reasons behind the whole aspect TikTok is going crazy for.
What Is a Rainbow Kiss?
Nothing goes viral without a reason. For us to understand what a Rainbow Kiss is, however, we first need to know what the act entails. Like many others, this practice isn’t new for some people and has been around for quite some time, it just gained unfathomable traction after appearing on TikTok, and because of that it has been a matter of conversation everywhere, warranting the need to understand exactly what the format means.
This is drastically different from dance and pranks for TikTok and is much more controversial in nature, which caught many users from the first time and has gone viral all over the platform in no time. Anything that generates a powerful response be it shock, excitement, wonder, or even disgust will invariably go viral. This has also happened with the Rainbow Kiss trend on TikTok.
How Did the Rainbow Kiss Trend Start on TikTok?
The trend gained traction when videos regarding the reactions of the definition were posted on Tik Tok. A large number of creators began to meme the expression of shock and disbelief by filming themselves looking up the meaning of the word. The exaggeration drove the reaction videos to the forefront and inspired more users to look up the term so they could become part of the trend.
TikTok’s algorithm largely determines why people talk about certain topics. If a video gets enough likes, comments, and shares, TikTok will place it in a more visible area called the “For You Page” (FYP) to maximize interactions. Since the Rainbow Kiss topic is interesting and controversial, engagement skyrocketed, making it one of the most talked-about trends on the platform.
Why Is the Rainbow Kiss Trend So Controversial?
The Rainbow Kiss trend has been controversial due to how shockingly taboo it is. This trend is different from dance challenges and beauty trends. Rather, it is something that many people consider private or entirely inappropriate to discuss in public.
TikTok is home to people of all ages, including teenagers and younger users. This, however, has brought a lot of discussions around whether sensitive topics like these should be discussed so openly on the platform. There are two sides to this argument: some people say that these types of discussions should be permissible because they bring light to topics that often lack attention, while others believe that in a space that so easily attracts young audiences, these discussions are inappropriate.
Another factor promoting the trend’s virality is engagement based on curiosity. People tend to comment, share, or make reaction videos on TikTok, Twitter, and Reddit when they see something unique or shocking, which causes the Rainbow Kiss trend to further spread outside of TikTok.
The Role of Social Media in Viral Trends
As is evident from the Rainbow Kiss trend, social media caters to shocking, humorous, and curious content. The flow of traffic, or virality on TikTok, occurs in a specific order:
– A certain number of users pose a topic, challenge, discussion, or reaction video to get the ball rolling.
– The audience engages with the topic, especially if it was appealing, controversial, or humorous.
– The content creators jump on the new trend, offer their takes, and more videos are produced.
– Once engagement crosses a particular threshold, the algorithm takes over and starts spreading it to a larger audience.
The Rainbow Kiss trend, unlike other memes, has garnered more attention due to its controversy. This trend falls into the same cycle as previous popular trends like the “Devious Lick” challenge or “No Beard” filters.
The backlash on TikTok has been largely mixed; some users find the term shocking and disturbing, whereas others appreciate the comedic reaction videos. This shift in perception is part of what adds to its spread.
Some influencers and content creators have used this trend to discuss internet safety and fact-checking, while others criticized the trend for exposing vulnerable youth audiences to inappropriate material. There are also conversations around the impact of social media trends on behavior and whether some topics should be off-limits on platforms accessed by younger users.
Although the backlash from the trend has been heavy, it’s what keeps the conversation going online. Most people who haven’t heard of the term will come across it because it’s a trending conversation.
Will the Rainbow Kiss Trend Continue to Grow?
As with most discussions trending in the recent past, the Rainbow Kiss will also burst out in discussion before washing away again. TikTok moves on from one viral topic to the next within a span of weeks. Regardless of how long it takes to change focus, the impact will always be present as people will continue to reference it in later discussions.
Engagement through humor, education, or reaction videos allows participants on TikTok to guide discussions, and shaping public discourse is critical. In some instances, viral trends spark fascinating discussions about threads of culture, societal functions, and even digital literacy. The increasing reach of this trend paints an interesting picture for discussion as, while totally shocking, it guides a much-needed discussion, even before its boundaries have been formulated.
Final Thoughts
The Rainbow Kiss trend on TikTok has become one of the most talked-about topics due to its controversial nature and the curiosity it sparks among users. Whether people find it shocking, funny, or unnecessary, one thing is clear: TikTok continues to be a powerful platform for viral trends, even when the topics are unexpected.
As trends come and go, it’s important for users to be aware of what they engage with and share. Viral moments like this one show how fast information spreads online and how public curiosity fuels internet culture. Whether or not this trend continues to dominate TikTok, it serves as a reminder of how quickly social media can turn niche topics into global conversations.
If you’re looking to build your own presence on TikTok or Instagram, engaging with trending topics (in a responsible way) can be a great way to boost visibility. Many Australian influencers use trending content to grow their audience and connect with new followers. If you’re looking to get Instagram followers Australia, keeping up with viral trends and engaging in popular discussions can help boost your profile and increase your reach.
